HOLLYWOOD, Fla. – Hard Rock International today unveiled its “All Teams. One Place.” campaign in celebration of this summer’s biggest global soccer tournament, powered by a partnership with record-breaking athlete and Hard Rock brand ambassador, Leo Messi. Spanning Hard Rock properties around the world, the campaign brings fans together through: a global sweepstakes that features a special Messi meet-and-greet grand prize and more than 300 additional prizes including Hard Rock Hotel stays and Unity loyalty program points*; exclusive Messi Legendary Suite experiences at Hard Rock Hotel New York and Seminole Hard Rock Hotel & Casino Hollywood; a new Messi Legendary Burger crafted in collaboration with the legend himself; new globally inspired shareable menu items added for a limited time; World Cup countries apparel; and new additions to the Messi retail collection – all part of one legendary lineup.
“This summer unites fans from around the world in their love for the game and pride for their country,” said Leo Messi. “I've always believed football is for everyone, and everything my friends at Hard Rock have created – hotel suites, cafe menus, country-inspired jerseys – help fans represent their team and watch the matches together.”
“This is the ultimate celebration of sport and global community, and Hard Rock provides the energetic, inclusive atmosphere for fans everywhere,” said Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming. “Whether you’re staying in a Messi Legendary Suite at Hard Rock Hotel New York or Seminole Hard Rock Hotel & Casino Hollywood, enjoying a Messi Legendary Burger at one of our Cafes and select Hotels around the world, or vying for a chance to meet Leo himself with our sweepstakes, Hard Rock is the home for every fan, every team and every moment of this historic summer.”
To bring the campaign to life, Messi stars in a new ad spot filmed at Seminole Hard Rock Hotel & Casino Hollywood that captures the passion and global spirit of Hard Rock’s “All Teams. One Place.” celebration.
For more information on Hard Rock’s “All Teams. One Place.” programming, visit hardrock.com/allteamsoneplace.
*See official Sweepstakes Rules for Entry. Sweepstakes runs June 15 – July 31, 2026. Grand prize includes a Meet & Greet with Leo Messi, roundtrip airfare for two, and a two-night stay at the Guitar Hotel in Hollywood, Fla.
About Hard Rock®
Hard Rock International (HRI) is one of the most globally recognized companies with venues in nearly 80 countries spanning more than 300 venues including owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Locations and Cafes. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia with more than 88,000 pieces displayed at locations around the globe. The Unity™ by Hard Rock global loyalty program rewards members for doing the things they love across participating properties. In addition, Hard Rock Digital spotlights the sports betting and iGaming experience with products remixed in the spirit of Hard Rock for players worldwide.
HRI has received numerous industry, destination and workplace awards across the travel, hospitality, gaming, entertainment and food & beverage sectors. HRI currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB), Moody's Investors Service (Baa2), and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.
