The Seminole Tribe of Florida's acquisition of Hard Rock International in March 2007 - the first transaction of its kind by a Native American tribe - fused its unconquered vision to drive unparalleled services across cafes, hotels and casinos in pursuit of an unlimited future for Hard Rock, one of the world's fastest growing and best regarded consumer brands. Social purpose has propelled Hard Rock since 1971, when it was founded on the mottos Love All-Serve All, All Is One, Save The Planet and Take Time To Be Kind.
We work to improve lives, help communities and sustain the Earth, infusing the power of music into all we do. Ever since Hard Rock's founding, we have planted roots and thrived wherever we operate. Trust from the communities we serve is based on the substance of our actions, which we must grow and sustain every day.
At Hard Rock International and Seminole Gaming, we work to improve lives, help communities, and sustain the earth, infusing the power of music into all we do. That’s why we are proud to release the 2025 Corporate Social Responsibility Report: Come Together for People & Planet.
The report tells the story of our mottos of Love All-Serve All, Take Time To Be Kind, Save The Planet, and All Is One, which have shaped our history and serve as our foundation for the future using the framework of the United Nations Sustainable Development Goals (SDGs).
In the last two years, Hard Rock and Seminole Gaming have taken actions and measured progress in support of the following SDGs: Zero Hunger, Good Health and Well-being, Gender Equality, Clean Water and Sanitation, Affordable and Clean Energy, Reduced Inequalities, Responsible Consumption and Production, and Peace, Justice and Strong Institutions.
Highlights of our contributions towards the SDGs include the below. Read on for additional actions here: 2025 Corporate Social Responsibility Report: Come Together for People & Planet.
Zero Hunger
Hard Rock International and Seminole Gaming have donated $3 million since 2016 to support disaster and humanitarian efforts, including $1 million for the recent Hurricanes Helene and Milton and $250,000 for the Rio Grande do Sol, Brazil floods to go towards feeding the community and providing relief.
Good Health and Well-being
As active members of the American Gaming Association’s Anti-Human Trafficking Taskforce, Hard Rock and Seminole Gaming are dedicated to educating the public about the signs of human trafficking, available support for survivors and methods to report suspected exploitation.
Since 2022, this includes the completion of over 78,000 training sessions by team members on how to recognize signs of trafficking and what steps to take. In 2023 and 2024, the Hard Rock Social Identity Quest (SIQ) educational program with PACT (Protecting All Children From Trafficking) reached 1.2 million high school students in the U.S. and over 60,000 high school students in Mexico with trainings on how to identify and prevent online luring.
Gender Equality
Hard Rock International and Seminole Gaming have raised $23 million since 2019 to give back to nonprofit organizations that champion women’s health & empowerment like Magee-Womens Research Institute, celebrate & support the LGBTQ+ community like The Trevor Project, and raise awareness for the importance of breast cancer screenings & research like American Cancer Society, and so many more.
Clean Water and Sanitation
In April 2024, the State of Florida passed a bill to allocate 96% of the revenue generated from the state’s Compact with the Seminole Tribe of Florida to fund water quality improvement, infrastructure, and the continued acquisition and management of Florida’s conservation lands.
In 2023 and 2024, water management practices and systems such as tracking and calculations of water usage, reduction, and efficiencies improved across Hard Rock International and Seminole Gaming operations. Amongst 38 surveyed properties in 2024, 100% of properties reported efficiency technologies, such as auto-sensors, reduced flow faucets, and efficient laundry machines and 100% of properties follow efficiency usage guidelines.
Affordable and Clean Energy
Hard Rock-managed casino-hotel properties are designed to meet or exceed energy codes and have expanded energy efficient technologies as we continue working to systematize efficiency measurement. For new buildings, we specify energy efficient systems based on a central heating and cooling system. Other systems address efficiency for energy recovery, heating for pools and spas, building automation to provide ongoing monitoring, savings, measurement, and verification.
Reduced Inequalities
Hard Rock International and Seminole Gaming cultivate an inclusive workplace where team members feel safe and where everyone’s backgrounds are celebrated and considered. In 2024, this included enrolling 12% of global team members in resource groups and increasing tribal career development participation by 78% with a 30% graduation rate.
Responsible Consumption and Production
In 2023 and 2024, waste practices and systems improved across operations, including supply chain purchases. Amongst 38 surveyed properties in 2024, 79% track quantity of food waste, 73% track diverted waste, and 40% donate food waste to charity.
Peace, Justice and Strong Institutions
As Hard Rock International and Seminole Gaming expand, our growth contributes to the wealth of communities worldwide. Since 2018, we have added over 20,000 jobs to communities hosting new hotels, casinos and casino-hotels around the world.
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To address the needs of all team members – including Native Americans, women, the LGBTQ+ community, people of color (BIPOC), people with disabilities, and veterans – we work to build equitable policies, programs and practices based on a framework of people, culture and stakeholders.
As part of its philanthropic arm, Hard Rock Heals, an investment of more than $1.8 million has been dedicated to supporting music-based programs and partnerships around the world.
We are proud to have globally recognized brands, and winning awards is a result of our commitment to our fans and team members.
Hard Rock International is one of the most globally recognized brands and winning awards is a result of our commitment to our fans and employees.
Fifty years after our founding, Seminole Hard Rock continues our tradition of inclusion with the Office of Diversity, Equity & Inclusion, which works to integrate our mottos into daily business operations and critical business decisions. These efforts are important in achieving our company aspirations to be the employer of choice for diverse talent, to cultivate a culture of inclusion and to be recognized for equitable and responsible practices within the industry.
Diversity is a recognition of differences while leveraging those differences to produce stellar results. Equity is a process of seeking fairness through deliberate and intentional actions. Inclusion occurs when everyone feels they have the freedom and comfort to express their thoughts, ideas and opinions in a safe, trusting and open environment.